A camera crew lighting a shot on set

HomeServicesProduction & Creative

Production & Creative

Shot here. Cut here. On air Thursday.

Video, photography, and design made in our own building — by the same people planning the campaign it’s going into.

The work Section I

Ninety seconds of proof beats a page of adjectives.

Every agency site in America says “high-quality visuals.” Here’s ours instead — shot in East Texas, for East Texas businesses.

Television commercial playing in a living room
TV CommercialREESE — 30-second spot
Brand film being shot on location
Brand FilmMeridian — two-minute story
Product photography of jewellery
Product PhotographyJewels by Jacob — holiday range
Vertical social video being filmed
Social VideoLumen & Co — vertical cuts
Outdoor billboard design
Print & OutdoorLoop 323 — board series
Community event coverage
Event CoverageCASA for Children — toy drive
What we make Section II

Three crafts, one building, one invoice.

Video, photography, and design under the same roof as the media buyers — which is why the spot and the schedule it runs on are built to fit each other.

Video

Thirty seconds is the hard one.

Anyone can shoot two minutes of pretty footage. Cutting your business down to thirty seconds that still says something — and still works with the sound off — takes a room that has done it a few thousand times.

  • TV spots, OTT cuts, brand films, and vertical social
  • Script, shoot, edit, colour, and sound in-house
  • Every aspect ratio a platform will ask for, cut properly
Rénard crew lighting a video shoot
4K

captured on everything, so it still looks right in five years

Days

from approved script to a cut you can air

Photography

Your building on its best day.

The stock photo of a smiling stranger in an office fools nobody, and it certainly doesn’t sell what you actually make. We come to you, wait for the light, and shoot the real thing — your people, your shelves, your work.

  • Product, team, location, and event photography
  • Shot on location — your place, not a rented set
  • Retouched, catalogued, and handed over in full resolution
Product photography lit on set
0

stock images in anything we hand you

Yours

the full library, licensed to you, for good

Graphic Design

The ad, the board, the menu, and the truck.

Design is the part clients notice last and customers notice first. A logo is a start; what you actually need is the same brand holding together across a billboard on the Loop, a newspaper ad, and a decal on a pickup.

  • Brand identity, print ads, outdoor, packaging, and signage
  • Built to hold up at billboard size and at thumbnail size
  • Files handed over in the formats a printer actually wants
Outdoor advertising design in place
1

brand, held together across every surface

49

years of knowing what prints and what doesn’t

In-house production

One crew, one schedule, one bill.

No production company to brief, no third-party markup, and no waiting a fortnight for a re-cut because the editor works for somebody else.

Start a project
Why in-house Section III

Most agencies hire a crew. We are the crew.

When production sits in the same building as the media desk, the spot gets made for the schedule it’s running on — and a re-cut takes an afternoon, not a purchase order.

How the three usually compare, in our experience.
  Rénard in-house Agency that outsources A freelance crew
Knows the campaign the film is for Yes Briefed on it No
A new cut in days, not weeks Yes No If they’re free
No third-party markup on the shoot Yes No Yes
Same team again next quarter Yes Whoever’s booked If they’re still around
You keep the raw footage Yes Ask first Negotiate
Cheapest for a single one-off shoot No No Yes

Need one video and nothing else? Hire a good freelancer. We’re built for brands that need the next one too.

Script & Story

Written by people who know what the campaign has to do, not handed a brief and left guessing.

Crew & Kit

Cameras, lights, audio, and the people who know how to use them — all on the payroll.

Edit & Finish

Colour, sound, captions, and every cut-down the platforms want — done before you ask.

Trafficking

We get it to the station, the platform, and the printer in the format each one demands.

Customer Proof Explore case studies

Forty-nine years of pointing cameras at East Texas.

The gear changed about six times. What makes thirty seconds worth watching hasn’t changed once.

The Rénard production crew setting up a shot

See why brands stop briefing outside crews.

Start a project →
49

years producing in this market, since 1977

3

crafts — video, photo, design — under one roof

200+

brands across Texas and beyond grow with Rénard

Jewels by Jacob REESE CASA for Children MERIDIAN Lumen & Co
Common questions Section IV

The questions we get on the first call.

Straight answers, including the ones that aren’t in our favour.

What does a video actually cost?

A straightforward 30-second spot shot in a day usually lands between $3,500 and $8,000; brand films with multiple locations go up from there. The honest variable isn’t the camera — it’s how many days we’re shooting and how many people have to approve it.

Do we need a script before we call you?

No. Bring the problem, not the solution — “we need people to know we do commercial roofing now” is a better starting point than a script somebody’s cousin wrote. We’ll write it, board it, and you approve before anyone picks up a camera.

How long from first call to something we can run?

Two to four weeks for a typical spot: a week to script and schedule, a day or two shooting, then a week or so to cut and revise. We can move faster when a deadline demands it, but rushing usually shows up on screen.

Do we own the footage?

Yes — the finished cuts, the stills, and the raw footage. We archive it so a re-cut next year doesn’t mean a re-shoot, but it’s yours. If we part ways, it goes with you. Ask any production company that question and watch how long the answer takes.

Can you shoot at our location?

We’d prefer it. Your building, your crew, your actual work is what makes a spot believable — the rented studio look is exactly what viewers have learned to tune out. We’ll work around your open hours so nobody loses a day’s trade.

Can we hire you for production only?

Yes. Plenty of clients use us for the shoot while another agency runs their media, and that’s fine — we’ll hand over finished files in whatever format they ask for. It works better when both sit together, but we won’t hold a project hostage over it.

Will you work with our existing brand guidelines?

Of course. If you’ve got a brand book, we follow it. If you’ve got a logo and a vague memory of the fonts, we’ll rebuild the guidelines as we go and hand them back to you at the end, which is more common than you’d think.

What if we don’t like the first cut?

Then we cut it again — two rounds of revisions are in every quote as standard. Because the editor sits down the hall rather than at a vendor, a change you flag on Tuesday morning is usually back to you by Wednesday.

Still have a question?Ask us on the call — it’s free, and there’s no pitch waiting at the end.

Talk to a human

200+ happy clients★★★★★ Based on 4.9/5 reviewsG2

Tell us what you’re trying to say.

Bring the problem and a rough budget. We’ll tell you what it takes to shoot it properly — and whether it’s worth shooting at all.