HomeHow It Works

How It Works

Reputation and results.

A boutique agency that becomes your marketing department. We analyse, plan, shoot, place, and run the whole thing — so the one marketing director has an entire team behind them.

Woman-owned & run Dallas, Texas & beyond Boutique by choice
The process Section I

Four steps. It starts with listening, not a pitch.

Nobody sells you a package on day one. We find out what you’re trying to do, look at what’s already been tried, and build the plan from what the data says.

01

The CNA

Client Needs Analysis. Your goals, what’s worked, what hasn’t, and an honest look at the numbers behind both.

Step one
02

The data

Full analysis of the audience — who’s actually buying, who should be, and where their attention really is.

Step two
03

The plan

A custom marketing plan built for your business. Not a retainer tier with your logo dropped into it.

Step three
04

We run it

We shoot it, place it, publish it, and report on it. You approve; we handle everything after that.

Ongoing
What’s in the plan Section II

Full service means we make it and we place it.

Two halves of the same plan. We shoot the commercial and then we buy the airtime it runs in — so nobody’s briefing a stranger and nobody’s marking anybody up.

Half one

Production & Placement

We write it, shoot it, cut it, and then put it where the audience analysis says your customers actually are — screens, radio, roadside, and print.

YouTube TV Paramount Streaming / OTT Local broadcast Radio Billboard Print Commercial production

One crew, one buy, one invoice — and the spot is built for the schedule it runs on.

Half two

Everything Digital

The part that catches them after the spot, and the part that’s there when they go looking. Built and run by the same team, in your accounts.

SEO AI search visibility Google Local Service Ads Local optimisation Content creation Web development Web design Graphic design

Every ad you run ends up on a page. We build the page too.

Small enough. Custom enough.

As far as you can tell, you’re the only client we have.

That’s the whole point of staying boutique. Big enough to shoot a commercial and buy the market. Small enough that your call doesn’t go into a queue.

Talk to us
Who it’s for Section III

You’re one person with a department’s worth of work.

Most of our clients have exactly one marketing manager or director. The job description says “strategy.” The week actually contains a photoshoot, a rate negotiation, and a website nobody can log into.

We become the department

You stay the strategist. We do the rest.

You keep the part only you can do — you know the business, the board, and what’s actually achievable this quarter. We take the eleven jobs underneath it that would otherwise need eleven hires.

  • One team for media, production, digital, and design
  • You approve; we brief, book, shoot, ship, and chase
  • Reporting written for you to forward upward, not decode
A marketing director reviewing the plan with the team
1

team behind the one person doing marketing

0

vendors for you to chase on a Friday

Reputation & results

Two things, and they’re in that order.

Results without reputation is a quarter of good numbers followed by a brand nobody trusts. Reputation without results is a nice logo and a bad year. The plan is built to move both, and the report shows both.

  • What it earned — leads, calls, and revenue by source
  • What it built — search visibility, reviews, share of voice
  • What we’d change next month, and why
Campaign results reported by source
Both

reputation and results, in one monthly report

Flat

fee — never a percentage of your media spend

The CNA Is Free

The needs analysis costs nothing and you keep it, whether or not you hire us.

Made Here

The commercial, the artwork, the site, the posts. Nothing farmed out and marked up.

You Own It

Accounts, footage, artwork, site, data. Leave whenever you like and it all goes with you.

Woman-Owned

Owned and run by a woman, which for some of our clients matters on the supplier form too.

Customer Proof Explore case studies

The brands who let us run it.

Boutique doesn’t mean small work. It means you get the people whose names are on the door.

The Rénard team planning a client campaign

See what the CNA turns up.

Book yours →
4

steps from first call to a plan you own

49

years of production and placement, since 1977

200+

brands across Texas and beyond grow with Rénard

Jewels by Jacob REESE CASA for Children MERIDIAN Lumen & Co

200+ happy clients★★★★★ Based on 4.9/5 reviewsG2

Step one is a conversation, not a contract.

Book the Client Needs Analysis. Tell us the goal, show us what’s been tried, and we’ll come back with what the data says — free, and yours to keep either way.