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✦OTT Streaming TV
Television that knows whose living room it’s in.
Non-skippable spots on Hulu, Roku, Fire TV, and the apps your buyers actually open — bought one household at a time, not one county at a time.
The people who cancelled cable didn’t stop watching TV.
They moved. The living room is still the living room — it just runs on apps now, and those apps will sell you one household at a time.
Apps We Buy
Hulu · Disney+ · MaxThe subscriptions people actually pay for
Roku · Fire TV · TubiFree tiers where the ad load is the price
76%
Homes That Stream
Why that matters here
They’re unreachable on cableYou cannot buy a cord-cutter on a cable schedule
Same screen, better aimThe TV in the corner, sold by household
Younger, and buyingThe households forming and spending now
You can’t buy a cord-cutter on cable. That’s the whole point.
Every year a few more households drop the box, and every year a cable schedule quietly reaches fewer of the people you want. They didn’t go anywhere — they’re on the same couch, watching the same size screen, at the same hour. The only thing that changed is who sells the two minutes in the middle, and how precisely they’ll sell it to you.
See who’s streaming near you →Hulu & Premium Apps
The paid services with real ad inventory, where your spot sits inside the show people chose.
Roku & Fire TV
The devices themselves. Home-screen placements and in-app spots on the hardware in the cabinet.
Live Sport & YouTube TV
The one thing nobody records to skip. Local games still gather a room around a screen.
Free Ad-Supported TV
Tubi, Pluto, and the free tiers. Cheaper inventory, and the ad load is why it’s free.
Pick the households. Not the channel.
Cable sold you a whole county and hoped some of it fit. OTT sells you the specific homes worth reaching, and charges you for those.
A TV spot nobody can skip, aimed at one street.
Draw a radius around your store. Layer on the income bracket that buys what you sell, or the people who visited your website last week and didn’t call. Then put a fifteen-second spot on their television, full screen, sound on, with no skip button and no ad blocker. That combination didn’t exist ten years ago. It’s the reason we stopped calling this “the new thing.”
Have us map your audience →Audience Layers
Radius around your doorZIP, city, or a ring on a map
Income & life stageNew movers, new parents, homeowners
100%
Non-Skippable
What that buys you
Start to finishFifteen or thirty seconds, all of it
Full screen, sound onNot a muted square in a feed
No ad blockersNobody installs one on a television
Geo & ZIP Targeting
Buy only the households you can actually serve. No paying to reach three counties over.
Household Data
Income, life stage, and buying signals — the layers cable never had to sell you.
Site Retargeting
Someone browsed and left. Now your spot shows up on their TV that evening.
Conquesting
Reach the households that just visited your competitor. Legal, ordinary, and effective.
Broadcast gives you an estimate. This gives you a log.
Nielsen tells you roughly how many people were probably watching. OTT tells you which households saw your spot, how much of it, and what they did next.
Cost Per Completed View
● Cable equivalent ● OTT
Flight 1Flight 3Flight 6
Video Completion
● Skipped ● Partial ● Completed
94%
Watched Through
An impression here means somebody actually watched it.
There’s no skip button, so a completed view is the norm rather than the exception — and we can match the households that saw the spot against the ones that visited your site, called, or turned up. That’s the part cable could never do. It isn’t perfect, and anyone selling you certainty is selling. It’s just far closer to the truth than a ratings estimate.
Ask what we’d report →Completion Rate
How many spots played all the way through — the metric broadcast can only guess at.
Household Attribution
Match the homes that saw the spot against the ones that visited your site afterwards.
Foot Traffic Lift
For retail, compare visits from exposed households against ones we never touched.
Frequency Capping
Decide how many times a household sees you in a week. Enough to land, not enough to annoy.
The new TV, bought by people who’ve been buying TV since 1977.
The delivery changed. Everything that makes a spot worth watching didn’t — and we were already good at that part.
See why brands put their TV money here.
Get the audit →94%
average completion rate on non-skippable spots
49
years buying television in this market, since 1977
200+
brands across Texas and beyond grow with Rénard
Jewels by Jacob
REESE
CASA for Children
MERIDIAN
Lumen & Co
The questions we get on the first call.
Straight answers, including the ones that aren’t in our favour.
What is OTT, and is it different from CTV?
OTT means “over the top” — any TV content delivered over the internet instead of a cable line. CTV means “connected TV,” the actual set it plays on. In practice people use them interchangeably, and so do we. What you’re buying is a spot inside streaming content on a television screen.
Is this just YouTube ads?
No, though YouTube on a TV is part of the mix. Most YouTube ads are skippable and often watched on a phone. OTT inventory on Hulu, Roku, and the rest is non-skippable, full-screen, and on the biggest screen in the house. Different attention entirely, and priced accordingly.
How much does it cost to run?
OTT is sold per thousand impressions, generally $25–$55 depending on how tightly you target — the narrower the audience, the higher the rate. Most local schedules start around $2,000 a month. Below that you’re buying frequency too thin for anyone to remember you.
Do we need a commercial made first?
You need something to run, but not a Super Bowl budget. A clean 15 or 30-second spot is enough, and we shoot it here — same team, same building. If you already have a spot that works, we’ll run it. If it’s ten years old and looks it, we’ll say so.
Can you target only our service area?
That’s the main reason to do this. Draw a radius around your door, pick ZIPs, or hand us a customer list. A cable buy makes you pay for three counties you’ll never serve; here you pay for the households you can actually sell to.
Should we do this instead of cable?
Usually alongside it, not instead — at least for now. Older households still watch traditional TV, and if that’s your buyer, cable is still the cheaper way to reach them. If your buyer is under fifty, OTT reaches people cable simply cannot. Most schedules we build run both and shift the split each year as the audience does.
How do we know anyone actually watched?
The player reports it. You get completion rates by app and by daypart, and we match exposed households against site visits and calls. It’s more evidence than broadcast has ever offered — but it’s still a household, not a person. If four people share that couch, we can’t tell you which one was looking up.
What’s the minimum commitment?
We ask for a 90-day flight, because the first few weeks are spent learning which apps and audiences deliver and the algorithm needs the runway. The management agreement stays month to month. If it isn’t working by day 90, we’d rather rebuild the buy than defend it.
Still have a question?Ask us on the call — it’s free, and there’s no pitch waiting at the end.
Talk to a human200+ happy clients★★★★★ Based on 4.9/5 reviewsG2
See who’s streaming in your service area.
Tell us your radius and who you’re trying to reach. We’ll come back with the households available, what they cost, and whether it’s worth doing at all.